Warwickshire Trading Standards offer trading advice on Commonwealth Games trading restrictions – Warwickshire County Council


Local businesses urged to inquire about temporary Commonwealth Games trade restrictions

The Commonwealth Games, which take place from 28e from July 8 to 8e August will see the introduction of some temporary advertising and trade measures which could impact businesses in Warwickshire, Warwickshire County Council has announced.

Cllr Andy Crump, Warwickshire County Council portfolio holder for community safety and fire and rescue, said: “These measures are necessary to protect sponsors whose financial contributions help pay for the Commonwealth Games and reduce costs. public costs. Our Trading Standards department is happy to provide informal advice to businesses on what this might mean for them. »

The Birmingham Commonwealth Games Act 2020 already prohibits unauthorized businesses from associating with the Games, for example by selling t-shirts and other memorabilia or food products bearing a statement suggesting association with the Games, such as “Birmingham Games 2022′ or ‘Going for Gold XXII’.

The law also temporarily restricts unauthorized advertising and commerce in and around the venues of the game, including St. Nicholas Park in Warwick, Victoria Park in Leamington Spa, Coventry Stadium and Arena and along the course cycle race.

This may affect some Warwickshire businesses located in the Warwick and Nuneaton and Bedworth Borough district.

Near certain Games locations, at certain times, the promotion of a product, service or business to the public, for example by advertising on a poster or billboard or by distributing flyers or promotional gifts, will be an offence.

Exceptions exist to help minimize disruption to existing businesses. For example, the regulations do not apply to advertisements displayed inside buildings or on enclosed grounds or to “business as usual” advertising.

Warwickshire Trading Standards Officers will be available throughout the Games to provide assistance and advice and help Warwickshire businesses comply with these temporary regulations.

Warwickshire businesses can contact Warwickshire Trading Standards by email [email protected].

Further information on advertising and marketing measures under the Birmingham Commonwealth Games Act can be found on the Commonwealth Games website, visit: https://www.birmingham2022.com/getset/advertising-trading.

For more information on the Commonwealth Games in Warwickshire, please see: Birmingham 2022 Commonwealth Games in Warwickshire.


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