SAN LUIS OBISPO, California, November 11, 2020 / PRNewswire / – Mindbody, the leading technology platform for the wellness industry, today announced the release of âBuilding a Wellness Business that Lasts: How to Make a Living Doing What You Love,â a book written by Rick Stollmeyer, Co-Founder and Current Executive Chairman of Mindbody. .
In âBuilding a Wellness Business that Lastsâ, Stollmeyer offers a comprehensive guide on how to start and grow a successful business in the wellness industry. Filled with actionable insights and hard-hitting stories, Stollmeyer shares his knowledge and experiences from building Mindbody, from a garage startup to the leading technology platform for the fitness, wellness and personalization industries. the beauty.
âWellness is one of the biggest and most important business opportunities of our time, characterized by rapidly changing trends, rapid innovation and an ever-expanding market,â said Stollmeyer. âIt is an honor and pleasure to pass on the valuable lessons learned over my twenty years of service to this wonderful industry. Although the book focuses on the wellness industry to help crystallize the lessons , the content is applicable to any current or aspiring entrepreneur who is looking for advice on their career path. ”
Stollmeyer, who delivered a keynote address at the World Wellness Summit this morning describes the variety of strategies, steps and thought processes required to launch an influential business. Whether it’s a fitness studio, salon, spa or wellness center, the book is a simple lesson in entrepreneurship. From practical concepts like knowing your target market and identifying key financial metrics, to more nuanced advice like understanding the essential characteristics of successful entrepreneurs, “Building a Wellness Business that Lasts” provides a step-by-step approach to turning an idea into a business well positioned for lasting success.
The book was originally slated for completion in the spring, but due to COVID’s dramatic impacts on the wellness industry, Stollmeyer has made several revisions to include commentary on how to handle a crisis.
âCOVID hit our business like love at first sight and forced us to accelerate our product roadmap and innovate on the fly,â Stollmeyer said. âThe pandemic has highlighted the importance of consciously evolving and thinking about ways to improve your businesses. Entrepreneurs should never run away from the crisis, but rather develop solutions that will leave them in a stronger position than before the onset of the crisis. “
In the pages, Stollmeyer draws on his experience as a former US Navy submarine officer and later as CEO of Mindbody to lay out the technical and soft skills needed for leadership development. In the excerpt below, Stollmeyer explains how to combine the two skill sets to move your business forward.
âUsing the metaphor of a telephoto lens on a high-quality camera, successful entrepreneurs constantly move their camera’s zoom feature back and forth. They ‘zoom in’ to understand important details of their business, and they “zoom out” to relate those details to the bigger picture – industry trends, consumer behavior, and competition, for example – then zoom out to check the details. Successful entrepreneurs do this consistently, and it’s a particular form of mental agility. “
âBuilding a Wellness Business that Lastsâ is available for purchase at Amazon, Wiley and in stores at Barnes & Noble.
Mindbody is the leading technology platform for the fitness, wellness and beauty industries. Integrated fitness studios, salons, spas and health centers, from the newest entrepreneurs to the largest franchises, use Mindbody’s integrated software and payment platform to manage, market and grow their businesses. Consumers use Mindbody to more easily find, interact and deal with wellness providers in their local communities and around the world. For more information on how Mindbody is helping people lead healthier, happier lives by connecting the world with wellness, visit mindbodyonline.com.