5 successful entrepreneurs share their top business tips


There is no roadmap for entrepreneurship, because every business journey is different.

But you can learn a lot from the people who came before you who stumbled and fell and got up.

We asked several very successful entrepreneurs who spoke at the Iconic conference in Boston in September to share some of their biggest business lessons. Read on to see what the founders of brands like beer Sam Adams and SoulCycle had to say.

1. Life is Good, Co-Founder John Jacobs: Learning from Failure.

John jacobs

David A. Grogan | CNBC

John Jacobs and his brother Bert failed miserably early in their business history. They lived in a van for five years during that time.

But according to John, failure isn’t always a bad thing. “It’s not a failure,” John told CNBC. “You succeed or learn.”

Driven by pure optimism himself, John stuck with his t-shirt business and ultimately realized that it was more than shirts – they were selling a culture of staying positive. Ultimately, insight propelled the business to over $ 100 million in sales.

2. Sam Adams Brewer and Founder Jim Koch: Don’t run after money.

Jim koch

David A. Grogan | CNBC

Don’t go into business just for the money, says Jim Koch, brewer and founder of Samuel Adams.

“For me, when you start a business, you should really aim for the jackpot, which is to start a business that is going to make you happy,” Koch told CNBC.

“People who are not happy want to be rich. I’d rather be happy.”

3. SoulCycle Co-Founder Julie Rice: Put your ego aside.

Being a great entrepreneur means putting business first, SoulCycle co-founder Julie Rice told CNBC.

When asked to discuss one of the biggest business lessons she’s learned, Rice said, “Put your ego aside and really take a minute to analyze someone else’s idea. , even if you’re sure yours is the best. “

4. KIND Founder and CEO Daniel Lubetzky: Focus on a great product.

Daniel Lubetzky, Kind founder and CEO, speaking at CNBC’s iConic conference in Boston.

David A. Grogan | CNBC

Before launching KIND Snacks, the fastest growing energy bar company in the United States, Daniel Lubetzky tried to do everything by tackling different types of food products. It was a mistake, he said.

Focus on creating a great product, Lubetzky said.

“It’s having a product of such a high quality that people come back for it,” he told CNBC.

5. RYOT CEO and Co-Founder Bryn Mooser: Having thick skin.

Bryn mooser

David A. Grogan | CNBC

Bryn Mooser is the co-founder and CEO of RYOT, a virtual reality production studio, and a mentee of Elon Musk.

One of his biggest tips? To be successful in business, you can’t let criticism affect you personally.

“I think you must have incredibly thick skin,” Mooser told CNBC. “You have to be really passionate. And you have to fail a lot – and when you fail you have to rise up and learn and change and adapt. “


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